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Pinterest Predicts 2023 is here! I can honestly say that one of my favorite pieces of content Pinterest creates is their Pinterest Predicts report. It’s fascinating to see Pinterest use their data to come up with a soon-to-be-trending report, versus a year-in-review like some companies do. It makes complete sense since Pinterest is all about future planning! I use this data all year long to monitor trends and for creating content for clients. They are usually so on target that 80% of their predictions have come true in the past three years. Pinterest breaks down the trends by audience (like Gen Z or Millennials), brand values (think authenticity, creativity, or self-improvement), and categories (things like entertainment, fashion, home or parenting). Take a look at some of the upcoming trends Pinterest thinks will be all the rage in 2023. This is just a sampling – be sure to check out the full Pinterest Predicts 2023 report on their website!
Pinterest Predicts 2023 Expected Pinterest Trends
The Fourth Trimester
As a mom, I’m excited to see content around the fourth trimester trending – that time is hard, and newly postpartum parents need support! Pinterest expects these search terms to pop up this year (based on search terms showcased by Millennials):
Postpartum must haves +40%
Postpartum basket +135%
Postpartum essentials +85%
Postpartum meals +70%
Postpartum gift +140%
Home Front
This year, Pinterest expects front porches to have their moment! Both Boomers and Gen X are beginning to search for some of these ideas. Here are some stats on what they expect to trend:
Foyer entryway decor ideas +190%
Front door portico +40%
Front door transformation +85%
Garden front of house entrance +35%
Porch for camper +115%
Airy Styles
Both Gen Z and Millennials are thinking lace, tulle, and ruffles when they are looking for fashion trends. Very cool, comfortable, and feminine – for all.
Shimmery dress +365%
Lace top long sleeve +225%
Tulle sleeves +65%
Ruffle shirt men +95%
Sheer pants outfit +70%
Free Spirits
Alcoholic or non-alcoholic, Gen X is driving a trend of fun drinks for everyone. Pinterest expects these ideas to trend in 2023:
Fancy non alcoholic drinks +220%
Mocktail bar +75%
Cocktail garnish ideas creative +225%
Fancy ice cubes +75%
Creative cocktails presentation +555%
All Aboard
When’s the last time you went on a train trip? It might be this year! Pinterest expects Gen Z and Millennials to drive the trend behind train travel. Scenic views, more room to stretch out, and a lower carbon footprint are all things to consider when planning to use this mode of travel.
Interrailing europe aesthetic +105%
Train trip aesthetic +205%
Train travel aesthetic +40%
Train quotes travel +285%
Indian railway station photography +175%
Pool Pawties
Both Gen X and Boomers plan on jumping into the deep end – on planning pool parties for their dogs! These party ideas are expected to trend in 2023.
DIY dog areas in backyard +490%
DIY dog pool +85%
Dog birthday party ideas decoration +65%
Dog party favors +135%
Mini pool ideas +830%
Hipstoric Home
Based on early searches by Boomers and Gen X, Pinterest predicts that redesigning vintage pieces in the home will take off this year. Think hand-me-down pieces mixed with a modern flair!
Eclectic interior design vintage +850%
Mixing modern and antique furniture +530%
Antique windows repurposed +50%
Maximalist decor vintage +350%
Antique room aesthetic +325%
The YOLO Years
Boomers and Gen X are wanting to celebrate big milestones. In 2023, they are looking to plan big parties for special birthdays or anniversaries. Party on!
100th birthday party ideas +50%
Golden anniversary party +370%
50th anniversary cookies decorated +135%
80th birthday party decorations +85%
Silver jubilee cake 25th anniversary +245%
Wildflours
Both Gen X and Millennials are interested in expanding their baking skills this year, especially with a gardening aesthetic! Think things like daisies, florals and apothecary-themed baked goods.
Daisy cupcakes +85%
Wildflower cupcakes +110%
Herbal apothecary aesthetic +1025%
Purple floral cake +85%
Sage green cupcakes +210%
Romcom Core
Fashion from favorite romantic comedies from the early 2000s will be making a comeback in 2023. It may not be a surprise for Millennials to be searching these terms – nostalgia, anyone? – but Gen Z will also be searching for these terms for fashion inspiration!
2000s girl +235%
Cool girl aesthetic outfits +140%
Pink mini skirt outfit +145%
Rhinestone dress +90%
Summer outfits vintage 90s +150%
There you have it! I’m so excited to see these ideas pop up on Pinterest this year. Don’t forget to download your FREE 14-page PDF with all of the Pinterest Predictions for 2023. Will your brand plan to consider these trends when creating Pinterest content this year? I’m here to help! If you need any assistance with your Pinterest strategy this year, don’t hesitate to reach out.
