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Here is What's Trending on Pinterest in 2021

Here is What ‘s Trending on Pinterest in 2021

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2021 is here! I thought I’d never see the day. In the Pinterest world, 2020 was a great year. Pinterest grew rapidly during the pandemic as more and more people created accounts on the platform, including more male and international users. Pinterest recently released their predicted searches for 2021 and I am going to recap everything for you! Here is what’s trending on Pinterest in 2021!

Here is What’s Trending on Pinterest in 2021

2020 put many things on hold for a lot of people including weddings, travel and everything in between. Heading into 2021, people have been reinventing the wheel. Here are some predicted searches for 2021 according to Pinterest Predicts:

Celebrations

Low-key weddings will become smaller and more laid back. Small venues and elopements will become more popular this year. Pinners will also have more appreciation for celebrating the little things including month-versaries.

Trending Searches:

  • Small backyard wedding +160%
  • Simple wedding cake small one tier +2x
  • Wedding jean jacket bride +130%
  • Courthouse wedding outfit +2x
  • Desert elopement +55%
  • Monthsary message for girlfriend +145%
  • Anniversary box for him +80%
  • Cheers and beers party +85%
  • Movie date night at home +110%
  • Death to my 20s party +3x

Finances

Pinners are becoming more entrepreneurial and looking for more business tips and strategies for their small business ideas.

Trending Searches:

  • Branding your business +105%
  • Podcast design +130%
  • Entrepreneur motivation +150%
  • Small business ideas +90%

Hobbies & Interests

Pinterest users are looking for ways to discover cultures when they can’t travel the world. Pinners are looking for ways to get globally inspired and find new hobbies for beginners.

Trending Searches:

  • Jyotish astrology +3x
  • Ancient Egyptian art +2x
  • Persian calligraphy art +20x
  • Japanese carpentry +95%
  • Knife painting for beginners +150%
  • Sublimation for beginners +11x
  • How to skateboard for beginners +155%
  • Candle making for beginners +80%
  • Glass etching designs +4x
  • Crochet basics +155%
  • Aesthetic embroidery +3x
  • Bottle painting ideas +3x
  • Leatherworking tools +2x
  • Laptop wallpaper aesthetic high quality +30x
  • Playlist covers photo aesthetic +24x
  • Funny lock screen wallpaper +3x
  • Gaming background wallpaper +2x
  • Get off my phone wallpaper +170%

Travel

More and more people are traveling by vehicle including cars, RVs and motorcycles. Even though Pinners might not be traveling this year, they are still planning out their dream vacations.

Trending Searches:

  • Car date night +2x
  • Car man cave +115%
  • Drive-in cinema +190%
  • Dog car seats +100%
  • Car survival kits +60%
  • Wild flower field +165%
  • RV accessories +40%
  • Motocycle tent +100%
  • Couple stargazing +165%
  • Nomad aesthetic +80%
  • Luxury vacation +50%
  • Dream vacations +7x
  • Honeymoon pictures romantic +55%
  • Mountain travel +35%
  • Forest resort +100%

Wellbeing

Pinners are tapping into their manifestations and spirituality in 2021. People are also focusing on sleep and bath time for their self-care routines.

Trending Searches:

  • Protection crystals +100%
  • Manifestation techniques +105%
  • Fantasy map making +3x
  • Visualize your highest self +55%
  • Zodiac sign facts +6x
  • Spiritual cleansing bath +180%
  • Full moon bath ritual +90%
  • Bath tea recipe +60%
  • Bath in bedroom free standing +50%
  • Deep soaking tub +145%
  • Night affirmations sleep +100%
  • Sleep lends for diffuser +80%
  • Before sleep workout +3x
  • Silk sleepwear +60%
  • Sleep yoga +90%

Food & Beverage

Spicy is in, bland is out! Pinners are also getting more creative with their culinary creations including fancy charcuterie boards and chef-inspired meals.

Trending Searches:

  • Tomatillo enchilada sauce +75%
  • Cajun chicken pasta recipes +55%
  • Jalapeño pepper jelly recipe +2x
  • Hot honey recipe +155%
  • Poke bowl sauce +70%
  • Breakfast charcuterie boards +5x
  • Candy charcuterie boards +2x
  • Dessert charcuterie boards +3x
  • Fruit charcuterie board +2x
  • Mexican charcuterie board +155%
  • Food garnishes +55%
  • Gourmet food plating +105%
  • Basque burnt cheesecake +10x
  • Tea recipes homemade +60%
  • Bread art +130%

Home

Pinners are loving everything neon, Japandi, eye-catching kitchenware and “cloffices”. Pinterest predicts kitchen shelves will be the newest favorite in 2021.

Trending Searches:

  • Neon room +3x
  • Mirror with LED lights bedroom +2x
  • Blue LED lights bedroom +155%
  • LED light room +3x
  • LED light signs +3x
  • Wooden bed design modern +5x
  • Neutral color palette earth tones +3x
  • Minimalist bathroom design +4x
  • Japandi +100%
  • Modern minimalist kitchen +115%
  • Copper cookware +35%
  • Colored glassware +135%
  • Kitchen floating shelves decor +130%
  • Plate racks in kitchen +2x
  • Clay plates +105%
  • Cloffice ideas +2x
  • Home library design +7x
  • Bookshelf room divider +150%
  • Modern mud room +2x
  • Computer gaming room +6x

Fashion

Athflow is in, athleisure is out! “Cocooning” is the layering of 2021 and DIY clothing is also trending this year!

Trending Searches:

  • Home dress women +2x
  • Oversized outfit +3x
  • Soft outfits +185%
  • Cotton jumpsuits for women +160%
  • Co-ord outfits two pieces +30%
  • Quilted clothes +4x
  • Cozy aesthetic outfits +2x
  • Cocoon sweater +155%
  • Fluffy slippers +90%
  • Slouch socks +55%
  • Jean painting ideas +3x
  • Reworked clothes +6x
  • Sweatshirt embroidery +7x
  • Custom hoodies +130%
  • Tote bag design diy +115%

Beauty

“Skinimalism” is in this year, with Pinners embracing their natural beauty. Other trends include Indie beauty, braids and “rainbrows”.

Trending Searches:

  • Glowing skin how to get naturally +4x
  • Face yoga exercises +4x
  • Homemade skin care +110%
  • Aloe vera face mask +115%
  • Natural everyday makeup +180%
  • Indie nails +21x
  • Smiley face nails +9x
  • Indie makeup +4x
  • Inner eye pop of color +45%
  • Butterfly eye makeup +6x
  • Braids with fade +9x
  • Knotless box braids +150%
  • Yarn braids styles +145%
  • Bubble braids +135%
  • Viking braids men +90%
  • Goth eyebrows +120%
  • Above eyebrow tattoo +60%
  • Ombre powder brows +50%
  • Bleached eyebrows +160%
  • Colorful eyebrows +35%

Parenting

Homeschooling has a whole new meaning with lessons in mindfulness. The planet is the new playground and Pinners are thinking about adopting unique pets.

Trending Searches:

  • Pet lizards +40%
  • Tortoise food +95%
  • Pet frog +110%
  • Pet snails +160%
  • Pet chameleon +50%
  • Art education projects +35%
  • Outdoor education +85%
  • Cardboard toys +85%
  • Pencil shaving art for kids +115%
  • Banana peel fertilizer +3x
  • Mindmap ideas creative +3x
  • Stories with moral lessons +4x
  • Teaching kids manners +145%
  • Government lessons +185%
  • Mindfulness activities for children +3x

With 2021 kicking in with full force, I hope this list of trending searches can inspire you when you are creating content this year. Don’t forget to snag your FREE 2021 Pinterest Planner by entering your email at the top of the homepage! Need help with Pinterest marketing? Check out our expert Pinterest services.

Here is What's Trending on Pinterest in 2021

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