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If you own a small business, you are used to doing everything yourself – operations, marketing, budgeting – you name it! Pinterest may be one of the last things on your never-ending to-do list and it can feel overwhelming to learn one more thing. I promise that investing in Pinterest is something that is always worth it. Thankfully, Pinterest wrote a blog to answer your most frequently asked questions about how to use Pinterest so you can maximize your time in the best way possible. I found the article really helpful, so I wanted to share some key take-aways here. Read on for tips on Pinterest basics for the small business owner.
1. Pinterest Account Basics
When you sign up for Pinterest, be sure to claim your website. You definitely will want access to all of the analytics for all of the pins published and created for your site. This is the #1 thing you’ll want to get set up, so you can start to track the ROI on your pins. Signing up for Business Manager is also important, as this will allow other members of your team to access your account when you need them to. You’ll also want to sign up for the Verified Merchant program, which gives your account a blue checkmark and gives your page access to special shopping features. I have an article all about the Verified Merchant Program to help you get set up!
2. All About the Pinterest Tag
After you set up your profile, you’ll want to make sure to add the Pinterest tag to your website. The Pinterest tag is a piece of code that will let you measure actions people take when they go from Pinterest ads to your website. For example, if you are an online boutique, you’ll be able to track conversions which would tie directly to your sales. Very cool, right? Installing the Pinterest tag can help you see what content is performing well, which can help you shape your Pinterest strategy long-term. Pinterest has a helpful article about how to install the Pinterest tag. You can install it manually yourself, or you can also use a tag manager like Shopify or Google Tag Manager to do it for you.
3. Setting Up “Shop” on Pinterest
Getting people to buy directly from Pinterest is the goal! Having a “Shop” tab on Pinterest makes it easier for people to find and purchase your products. You’ll need to set up catalogs, which will let you upload your product feed to Pinterest. These steps will help you get started with catalogs on Pinterest. Once you have an active Pinterest catalog in addition to having a Pinterest Business Manager account, the “Shop” tab will appear on your page.
In addition to those three helpful tips, Pinterest has a hub just for small business owners that are getting set up with Pinterest. Visit the small business resources for Pinterest hub to get more of your questions answered. If you need a Pinterest expert to get Pinterest up and running, but don’t know where to start, for your brand, product or service, we are here to help! Please check out our Pinterest Expert Services page to get started with us!
