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During the 2020 Pinterest algorithm changes, some Pinterest users were totally freaking out! I am here to tell you this is a great change for creators and how creating fresh new content on Pinterest in 2022 can benefit you as a blogger or business owner.
When I wrote this blog post, I was just getting back from Alt Summit, the best conference for creatives. It’s such a bummer Alt Summit has been canceled since then. I was a speaker that year and Pinterest also happened to be a sponsor at the event. Talk about star struck! Some girls from the Pinterest creators team also came to my meet up and dished out all of the details about Pinterest for creators and everything there is to know about the new changes.
These changes are huge and will benefits creators in 2022 so be on the lookout for more to come! With that said, creating for Pinterest is a huge opportunity. Pinterest is where more than 80% of my website traffic has come from for the past eight years. This is huge!
Creating for Pinterest
Currently there are more than 400 million monthly active users on the Pinterest platform. There are also more than 240 billion pins saved on the platform. Of these billions of pins, 98% remain unbranded. This means there is a lot of potential for creators.
On Pinterest, content surfaces beyond your followers and this is what I personally love about the platform. There is no game in follower counts because you can have 0 followers yet have millions of views. Since Pinterest is a discovery search engine, this makes it easier to be seen without the followers game.
Fresh, New Pins
The new algorithm means Pinterest is looking for fresh, new content. This does not mean creating new blog posts, products or photography 25 times per day. All this means is creating a new pin that hasn’t yet been seen by Pinterest. Although new blog content/products are not required, I encourage you to create new pins when you do have new content to share.
I also encourage you to frequently update your pins for older content too, especially your top performing blog content. Just hop on Canva Pro and make a new pin! Try creating new pins each week and replicating top pins with new designs.
Tailwind’s New SmartGuide
Thank goodness for Tailwind’s new SmartGuide feature, you will know if you are staying within the limits of Pinterest best practices. Tailwind (affiliate link) will alert you if you are pinning too frequently or scheduling to too many boards.
If Tailwind detects anything that might not be following proper Pinterest guidelines, it will indicated on your screen. Here are some examples of what that might look like:
If you aren’t seeing these alerts, great! You are probably already in line with Pinterest best practices.
Create to Inspire
When it comes to Pinterest, you should create to inspire and not to influence. This is exactly what I learned from the Pinterest creators team at Alt Summit. A 2:3 image is preferred and pins will be ranked according to a number of factors which may include:
- the pin description
- engagement on the pin
- a visually appealing pin image
- the corresponding board
- pin relevancy
- positive content
- novel (new, original, different)
- actionable (do pinners take action?)
Track your analytics to see how each pin, board and your overall business account performs. Check the pin stats, audience insights, trends and link clicks.
If you need help with your Pinterest marketing, book a consult or check out my other Pinterest services.
This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.