Every year, Pinterest Presents showcases new features coming soon to Pinterest! This year’s Pinterest Presents advertiser summit introduced new ad formats, seamless shopping opportunities and innovative pin creation. One thing is for certain, the world of marketing is changing at a fast pace and sometimes it is difficult as a brand or creator to keep …
Are you using Idea Pins? Formerly Story Pins, Idea Pins are similar to Facebook or Instagram Stories – they are there to showcase behind the scenes moments, ideas behind pins, or really whatever you’d like to showcase as an Idea Pin. It is an organic piece of content that can feature multiple pages or video …
When you think of Pinterest, you may immediately think of women as their target demographic. It’s true that women make up 76% of the Pinterest audience, as of January 2022. However, men using Pinterest continue to grow. Plus, men are planning to spend more time and money on their goals this year, and Pinterest can …
Most people know how Pinterest marketing works in a general sense: as more people save your Pins, the higher your website traffic will be where you would either monetize website traffic with Google ads, Amazon affiliate links, or sell a product or offer a service. However, did you know that there are several new ways …
If you’re thinking about joining Pinterest, one of the first things that you may be curious about is what your audience may be like on that platform. Who is on Pinterest, and why? Is your content a good fit for Pinterest users? How can you learn more about Pinterest users, and meet them where they …
Everything You Need to Know About Audience Insights on Pinterest Read More »
You’ve decided to invest in Pinterest – great! I love Pinterest for so many reasons – content can live so much longer than on other platforms and it is a great way to drive traffic. Pinterest is also an incredibly positive and inclusive place to be. It truly is a very happy place on the …
The 5 Things to Know as You’re Starting Your Pinterest Page Read More »
Pinterest Predicts released their yearly roundup of soon-to-be-trending content in 2022. Unlike other companies that do a year-end report, Pinterest creates an upcoming trend report based on data about what they think is to come. It’s one of my favorite pieces of content they produce and share with their audience, so pin creators can create …
2022 is here! It’s been a crazy few years, but despite that, Pinterest continues to grow rapidly! Since it is its own search engine and not a typical social media platform, your content can live on much longer than other platforms. If you’re not already on Pinterest, now is a great time to start. Are …
Are you frustrated with the ever-changing social media algorithms? Do you have a VA or social media marketing team managing all of the platforms? Or maybe you are managing them all yourself? I get it…as a small business owner without a marketing team, it can feel like a daunting task. What I can tell you …
Why You Should Hire an Expert For Every Platform Read More »
I know I’m Pinterest-obsessed and I am definitely not hating on other platforms, but after a follower question the other day, I wanted to highlight why Pinterest is the best and what makes it different than other platforms. Pinterest is Amazing Because… Did you know Pinterest is my #1 source of traffic for all of …