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Despite common belief, Pinterest is NOT a social media platform. It is in fact a visual search engine. This is why I am always stressing the importance of Pinterest SEO. I often hear: People still use Pinterest?!? And yes, they do. Pinterest is what drives most of my website traffic for my blogs and I am obsessed! There are some things you should know so here are Pinterest stats you need to know if you have questioned if Pinterest is right for you.
Pinterest Stats You Should Know
- Pinterest has more than 300 million monthly active users on its platform.
- 50% of those users are millennials.
- 27% of businesses are using Pinterest to market their business.
- This means 73% of businesses are missing out on free organic traffic from potentially 300 million users.
- 55% of Pinterest users log in to make a product purchase.
- Average time spent on Pinterest is 14.3 minutes.
- 80% of users use the mobile app to browse Pinterest.
- The biggest season on Pinterest is Christmas/holiday.
- Almost 80% of all Pinterest users are female.
- This means there is a demand to market to males too.
So what does all of this mean for you as a blogger, influencer, small business or brand? In simple terms it means you should be on Pinterest and using it effectively if you aren’t doing so already.
Did you know I offer a free Pinterest audit? Contact me today and I will give you the low down on the performance of your Pinterest account.
I often have brands question seasonality of their brand on Pinterest. While on other marketing platforms it might be ok to post content for the current season, it is best to schedule out your seasonal content much earlier on Pinterest.
How much earlier? Ideally 3-6 months before the season but at least 45 days prior. This means if you are pinning for Christmas in December, chances are you are too late.
The half life of a pin is actually 3.5 months – this is exponentially more than that of Instagram or Facebook.
Some Pinterest users become alarmed when they see a sudden drop or dramatic fluctuation in monthly views. As scary as it may seem, do not be alarmed. Monthly viewers are not the numbers you should worry about. Link clicks are most important.
Keep an eye on your Pinterest and Tailwind analytics to check your link clicks, impressions, engagement and audience growth. Tailwind tracks your daily follower count and both show you which boards and pins are performing the best.
Monthly viewers can also change seasonally. Think of what season most reflects your brand and you can expect more traffic a few months prior leading up to that season.
Who Should be on Pinterest
Most everyone! While certain businesses might not see the potential in Pinterest, here are some niches that do really well on the platform:
- Home Decor
- Health and Fitness
- Etsy Products
- Self Improvement
- and so many more!